Operations
Liwa has operations spread over all the Gulf States, Egypt, Lebanon, Jordan, Pakistan, Libya, and Yemen. It has exclusive arrangements with leading international brands such as Bhs, Pepe Jeans, Premaman, Florsheim, Nautica, LaSenza, LaSenza Girl, Bassetti, Zucchi, Lacost Home and GANT. Bassetti, Zuchi, Lacoste and other Home brands are sold in Liwa’s own Home store, DWELL. The company has laid great emphasis on modernising and improving its service delivery and internal systems and has implemented a state-of-the-art information system to integrate its financial, commercial, payroll and personnel systems. This is an open system and has a central distribution and allocation capabilities. Liwa is now negotiating to upgrade its information system to handle the growing business volumes of Liwa and to meet its future retail expansion program.