URBAN LANDSCAPES
This title synthesizes the spirit of a collection which is one hundred percent urban and contemporary, with futuristic touches that are sophisticated and very clean, where the technical approach to fabric and cut opens new possibilities in styles of dressing.
A collection which does not look backward (forgetting the influences of past decades), but looks forward, towards an urban landscape inhabited by a modern woman, looking for clothing that reflects the time in which she is living. A period dominated by hi-tech, functional living, utilitarianism and design, which in this case is interpreted through clothing and styling from the Pepe Jeans viewpoint.
The silhouette plays with different volumes, from the cleanest, closest fitting, influenced by the most classic, strictest men’s tailoring, up to other exaggerated influences where larger pieces take centre stage for a type of cocooning in the city.
Pieces where the pattern making becomes especially relevant, where the absence of decorative motifs mean that the fabric and the cut play the leading roles, as there is nowhere to hide. The fabrics used are essentially technical: cotton/nylon mixtures, fabrics with metal, artificial and synthetic fibres such as rayon, sit side by side with natural fibres such as silk. Matt/shiny, glossy and opaque/transparent effects play with light on the surfaces of the fabrics which have a slippery look and touch.
The colour palette is minimal and bold, from optic white to pure black, moving through various greys tones, complimented and contrasted by the strength of primary colours: red, yellow, blue and a clean green, intense and strong. It encourages extreme colour combinations and this graphic effect is marked emphatically, expressed through placement prints. These are largely influenced by abstract art. We will see motifs inspired by pure geometry with vibrant combinations of colour and graphic style.
The garments incorporate functional details and sporty features including elastic, multi-pockets, metallic d-rings, adjusters and cord locks…. to complete this look.
POP UP REVOLUTION
London is once again the city which inspires the collection for our brand’s youngest public. London as a city where the trends affecting this sector are created.
A public searching for individual looks, which it mixes at its whim, influenced by music, the street, the most independent cultural movements. We have named this collection Pop Up Revolution justifying and celebrating everyone’s personal style revolution and evolution, seeking unique ways of interpreting fashion. On this occasion we draw on the influence of pop music, the return to rave culture, London parties of the 80s and 90s and life displayed on My Space. Eclecticism, defiance, an explosion of colour, unusual mixtures and combinations……
A large spectrum of colours, from Technicolor, super bright, through the softest neutral tones, to true neon colours, with white and black as central points. Cotton fabric is represented in all its constructions: twills, canvas, voiles…. Different components such as stripes, checks, floral or geometric are mixed together. Garments of all types, from skinny leg trousers in vibrant colours to shorts for the high summer. Very feminine, almost girly details, are combined with other harder elements: skulls with hearts, almost childlike key-rings on sexy garments…
Everything and anything goes in order to achieve individuality, to be unique and original.
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