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| Mens - SS08 Menswear |
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CLASSIC
Woven garments pushing every boundary of tailoring by use of innovative designs with inspired construction techniques. Incorporating progressive tailoring, denim detailing and authentic washes to develop standalone individuality.
This collection contains the classic silhouettes, chino trousers, ergonomic _’s and shorts alongside unlined bombers, reversible nylons and one and two button single-breasted blazers. Unified by the emphasis on rich interior detailing, clever branding and high quality tailoring.
Woven fabrics compliment the garment concepts by including traditional pinstripes, tonal checks, lightweight nylon and cotton ripstop emphasised by the dye process and restrained washing techniques.
Jerseys consist of multi-blue tones with contrasting fluro highlights. Graphic imagery incorporates popular culture and op art to validate a modern but classic look. Knitwear takes inspiration from the smart-casual character of the tennis and golf set, continuing the understated luxury feel of the group. Vibrant acid brights sit next to a distinguished monochrome palette of tuxedo black, evening grey’s and glazed white. Shapes are kept slim and smart with minimum fuss for an overall distinguished appeal.
HOLLYWOOD HILLS
Heavily worked woven garments show an evolution from past seasons, each containing a richness of interior and exterior detailing. Reproducing vintage elements from military uniforms and hunting apparel to generate a range designed to be worked and utilised.
Graphics add innovation to past techniques and create modern new imagery. A sundreanched blend of pick and mix stripes and weather beaten solids are found across the T-shirt and knitwear selection.
Woven fabrics are vital to this collection with considered use of the garment dye process on checks and camos, sitting alongside beach poplins and waxed linen. Incorporating aggressive washes to provide natural worn in garments replicating authentic wear and tear.
Jerseys compliment the wovens by incorporating washed down brights on superfine jersey constructions. A range of fine gauge linens and active cottons yarns work for everyday practical knit layering. Relaxed styling in a kaleidoscope of hothouse shades evoke the laid back vibe of beach life.
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