Liwa Trading Enterprises is a subsidiary of Al Nasser Holdings, which was established in the UAE in 1987 to build a presence in the retail sector.

The founding of Liwa represented an important milestone in the history of Al Nasser Holdings, marking a decade of growth for the group, and representing an additional platform towards achieving the group’s goal of offering customers the best in goods and services.

Over the years, Liwa has developed a retail portfolio across the fashion, footwear, accessory and home categories for a number of internationally reputed retail brands. Operating 20 international brands, with 250 stores throughout the GCC, Liwa uses market expertise to deliver successful franchise partnerships. The company continues to grow through understanding consumer needs and driving a best in class retail experience.

Our Philosophy

Heritage, Relationships and Trust are the foundations that Liwa Trading Enterprises is built on, and the key beliefs that make us who we are today.


From the first store opening in Abu Dhabi in 1987, Liwa now operates 250 stores across the GCC for 20 international brand partnerships. The vision of Al Nasser Holdings was to provide the best in goods and services for our customers, and Liwa continues to stand by this ethos today, striving to deliver a great customer experience and developing a growing brand portfolio.


Liwa believes in long-term business relationships that are based on mutual goals, ethical business practices and the pursuit of delivering what customers want. Working closely with our brand partners, we are able to create the best shopping experiences through listening to customers and applying our local market knowledge.


Liwa’s success is based on the trust that our stakeholders place in us. Through integrity and respect, we have built loyal relationships with our brands, our partners and our employees. The world of retail is ever-changing, and although we strive to evolve and adapt our expertise, we will continue to deliver the quality that our customers trust.