Earn USRA Diamonds to enjoy special discounts on purchases, exclusive offers and promotional treats! USRA Members will earn 1 USRA Diamond Point per 1 AED spend, in store *.

Earn 1 point for every 1AED spend

Shop the USRA family of brands & earn USRA diamond points.

Redeem your points & save!

Redeem your points to receive discounts at your favourite brands!

Exclusive Members Benefits!

Enjoy exclusive USRA member offers, invitations & promotions.


Earn and redeem USRA Diamond Points across our USRA Family of Brands, at participating stores across the UAE, KSA, Kuwait, Oman, Bahrain & Qatar*.

You can start enjoying great discounts, with a minimum of 400 points!*.

400 Points

Save 20AED
Spend of 100AED or more

1,000 Points

Save 50AED
Spend of 250AED or more

2,000 Points

Save 100AED
Spend of 500AED or more

3,000 Points

Save 150AED
Spend of 750AED or more


Enjoy exclusive USRA member offers, invitations & promotions.

How many USRA Diamonds do I have? 

Log into your MY USRA to view your points balance! 

I don't have a MY USRA account yet?

Go to USRA Rewards, add your USRA card number, set your personal password & activate your USRA membership account (PS. it only takes 2 mins) 

How do I redeem my USRA Diamonds?

Complete your MY USRA membership account, set up your personal password & then head out shopping! 

Please note: you must complete your MY USRA membership profile to enable you to redeem your points in-store, so please ensure you visit MY USRA , before you shopping.

*T&C’s apply. Please click here to view full terms & conditions.
**Voucher values may vary by brand & currency, so please review T&C’s to view participating brands/stores.